Sign in Subscribe

Topic

Advice to Wineries

A collection of 63 issues

Wine marketing doesn't look like most consumer marketing... and it shouldn't.

I got involved in one of my more interesting Twitter conversations in a while this week. It began with a post from Robert Joseph, wine producer, writer, critic and consultant, sharing a 2019 Harvard Business Review article that talks about how wine has leveraged education marketing to create lasting connections

Lessons from a Plague Year: Seven Ways Covid Has Made Us a Better Business

It's a commonly accepted tenet in business that times of change spur innovation. Covid was no exception. Its restrictions on travel and limitations on gatherings forced us to rethink how we share Tablas Creek with our customers and how we work together as a team. Now, eighteen months

What do you do with a vineyard flock when it can't be in the vineyard? Regenerate your forests.

In the winter, when the cover crops are tall and green, having sheep in the vineyard is pretty easy. There's plenty of food for them. The dormant vines aren't of interest to the flock, who focus on the grasses and weeds. You build up your soils

Aspen-inspired reflections on what it means to be a sustainable winery

This past weekend I flew to Aspen to participate for my first time in the Aspen Food & Wine Classic. It was my first work flight since January of 2020 and the only out-of-state visit and only wine festival I have planned this year. I've been cautious in

California Re-Opening: How COVID Changed our Tasting Room Model Going Forward

[Editor's Note: thanks to Director of Marketing Ian Consoli, who contributed many of the ideas we're implementing, including an early draft of this blog and its photos.] Sometimes, it takes a crisis to spur you to change something fundamental to your business. So it was when

A Winery Carbon Footprint Self-Assessment: Why I Can't Give Us an "A" Despite All Our Progress

When you consider a winery's environmental footprint, what do you think of? Their vineyard certifications? Whether they're using recycled materials? How well insulated their winery building is? If so, you might be surprised to learn that the largest contributors to a winery's carbon footprint1

Virtual Wine Club Events are Awesome, and Everyone Should do Them

By Ian Consoli This past weekend we completed our second virtual Wine Club pickup party at Tablas Creek, and I am fully convinced that everyone should be doing them. We have connected with hundreds of wine club members across the country, without leaving the vineyard and with minimal expenditures of

How to reopen tasting rooms indoors (more) safely... and why we won't be, at least at first

Since we reopened our tasting room in June, we've been operating outside only. Why? It's much, much safer. Even though in June we could have chosen to open indoors, we decided outdoors was the only way that we were comfortable. The state of California, a month

2020: The Year Climate Change Got Real for American Wine

As I write this, I'm staring out at a dim, yellow landscape, the indistinct sunlight filtered through a thick layer of atmospheric smoke. I have a sweatshirt on because the day has never really warmed up here in town. We had a couple of days this past week,

When we reopen post-Coronavirus, things will look different. But safe and fun aren't mutually exclusive.

Six weeks ago, I wrote a blog thinking about what reopening might look like post-Coronavirus. At that time it seemed far away. Now, we're getting down to the details of reopening, which I'm anticipating will happen sometime in June. [Editor's Note June 9, 2020: