California AB 1585 would require that any wine that says "American" on its label and is produced, bottled, labeled, or sold in California be sourced 100% from American grapes. It might not be a game-changer for struggling growers or for consumer transparency, but it seems like a good start.

American wineries faced headwinds in 2025 that included demographic shifts, reduced tourism, and higher input costs. You might think that tariffs on imported wines would have helped. They didn't.