Alouette for the Masses
In a world where many traditional wine categories are seeing declining sales, chillable reds is growing sharply. How exciting that this trend coincides with us having our most plentiful Grenache vintage ever!
Topic
Wine Marketing
A collection of 176 posts
Why the Six Regenerative Organic Certified® Wineries in Paso Robles went Grass Roots for our first Media Tour
Last week, the six Regenerative Organic Certified® (ROC™) wineries in Paso Robles banded together to host the first Paso Wine ROCs Media Tour. Paso Robles has the highest concentration of ROC wineries in the world. That achievement felt like something worth celebrating.
Plenty of the choices facing the wine world are hard. Making wines with "American" on the label 100% from US grapes shouldn't be one of them.
California AB 1585 would require that any wine that says "American" on its label and is produced, bottled, labeled, or sold in California be sourced 100% from American grapes. It might not be a game-changer for struggling growers or for consumer transparency, but it seems like a good start.
Understanding for whom wholesale wine sales works, and for whom it doesn't
In 26 markets, we're with one of the "Big 3" distributors. In 2025 those states sold 39% less than the size of the markets would predict. In the 25 markets where we're with an independent, we saw an overperformance of 22%. Thanks to Alfonso Cevola, I finally understand why.
A Paso Native with Wine in His Blood: An Interview with Direct to Consumer Manager Ryan McGuire
Ryan McGuire is the newest member of our direct sales office and oversees a crucial interdepartmental role. Ian Consoli sat down with him to discuss his local roots and his family’s history with the Haas family.
Did tariffs on imported wines help American wineries? If so it's hard to see.
American wineries faced headwinds in 2025 that included demographic shifts, reduced tourism, and higher input costs. You might think that tariffs on imported wines would have helped. They didn't.
The disconnect between what shipping costs and what people think shipping costs has never been greater
A study published last year reported that 45% of American consumers expect free shipping on any order. Another 42% expected it on orders over $50. Just 5% expected to pay for shipping on orders of any size. That's sobering for anyone in the wine business.
That Drinks Business headline claiming the average price of a bottle of US wine hit $56.78 in 2025 is... just not true
One of the UK's most important beverage trade journals shared a shocking statistic: that the average price of a bottle of American wine had risen 11% in 2025, to $56.78. The only problem? It wasn't true.
Reimagining the Rhone Rangers Experience
I've been on the board of the Rhone Rangers since 2004. A lot has changed, for the organization and the world, since then. We've decided 2026 is the moment to shake up our signature event, in three ways.
The Wine Atlas Collective: Like a Passport for Your Member Benefits
Earlier this summer, we announced a new collaboration with seven other wineries around the United States. It's called the Wine Atlas Collective.
The collective is the brain child of Janie Heuck, Managing Director of Brooks Winery in Oregon's Willamette Valley. I've long admired Brooks