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Tasting Room

A collection of 56 issues

The Wine Atlas Collective: Like a Passport for Your Member Benefits

Earlier this summer, we announced a new collaboration with seven other wineries around the United States. It's called the Wine Atlas Collective. The collective is the brain child of Janie Heuck, Managing Director of Brooks Winery in Oregon's Willamette Valley. I've long admired Brooks

Rethinking the Entrance to Tablas Creek

Visitors to our tasting room over the past month may have noticed a new design in our front entry area. We reimagined this space to provide an area where guests can take a quintessential Tablas Creek tasting room visit photo to share through social media. The focus of the space is the Beaucastel-Tab

A Local Gem Shines at Tablas Creek: We Interview Tasting Room Lead Jules Giese

By Ian Consoli When guests visit our tasting room, there's a handful of faces they are almost guaranteed to see. There's the old guard, such as John, Charlie, and Rumyn, and then there are newer faces like Jules. Jules, who has been with Tablas since 2022,

Creating a New Legacy (Tasting) at Tablas Creek

By John Morris Wine can feel complicated a lot of the time. So when we can, here at Tablas Creek, we’ve tried to keep things simple. Remember the days of elbowing up to a crowded, standing bar with just one tasting list available? That was the experience anyone visiting

A Pillar of Tablas Creek Gets his Due: John Morris

By Ian Consoli On May 23rd of this year, our longtime Tasting Room Manager, John Morris, received the 2024 Hospitality & Tourism Award for Visitor Experience in the wine category presented by Travel Paso. The award noted John's long-term commitment to "creating guest experiences that are above

Celebrating 25 years of Dianthus… and the return of rosés with color

A couple of weeks ago, I got an email from two of my wine writing heroes, Dorothy Gaiter and John Brecher, long time wine columnists for the Wall Street Journal, creators of “Open that Bottle Night” and authors of Love by the Glass1. They had brought a bottle of our

Did tasting room sales ever fall off that cliff? No, but tasting room traffic is still hard to analyze because of pandemic echoes.

Back in April, in response to alarming headlines showing tasting room traffic down 22% statewide, I wrote a blog suggesting people wait to get a little deeper into the year before making sweeping judgments about the health of the tasting room economy. After all, the first quarter of this year

That Wine Enthusiast headline about $50 average tasting fees in Paso Robles is… just not true.

Last week, the Wine Enthusiast published a piece by Matt Kettmann celebrating the recent decision by Matt Trevisan to lower his base tasting fee at Linne Calodo Cellars from $40 to $20 in order to entice newer wine drinkers to experience his wines. I applaud Matt (Trevisan)'s decision,

Are tasting room sales really falling off a cliff? Not exactly.

On Monday when I got into the office I was greeted with an alarming headline from WineBusiness.com, the wine trade's most-read publication: Are Direct to Consumer Wine Sales Falling off a Cliff? This headline was based on a report published by Community Benchmark, a company that aggregates

What's the most useless glass bottle? One that never leaves the winery.

Last week, I walked out of my office on my way to the mezzanine level of our cellar, on which we keep a few cases of each of our bottled-but-not-yet-released wines. I was looking for samples of our 2022 Patelin de Tablas Rosé, 2022 Dianthus, and 2022 Vermentino, to write