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VINsider Wine Club

A collection of 93 posts

A tasting of the wines in the fall 2010 wine club shipment

Each spring and fall, we send out six wines to the members of our VINsider Wine Club. With each shipment we include a letter from our wine club director, an order form, and production and tasting notes for the wines in the club shipment. As these wines are typically unreleased,

Changes at the 2010 Paso Robles Wine Festival

We just finished the Paso Robles Wine Festival for 2010. As usual, it was a whirlwind of activity, with a delicious dinner Friday night at the Cass House Inn in Cayucos, pourings with the Paso Robles Wine Country Alliance on Friday and Saturday evenings downtown in Paso Robles, and our

Grapes of the Rhone Valley: Grenache Blanc

This article is the first in what will be an ongoing exploration of the principal varietals of the Rhone Valley. A version of this article first appeared in the Tablas Creek newsletter. Overview Grenache Blanc is the fourth most widely planted white grape in France. It produces rich, full wines

Tasting the wines in the spring 2010 wine club shipment

Each spring and fall, we send out six wines to the members of our VINsider Wine Club. With each shipment we include a little update from our wine club director, an order form, and, of course, production and tasting notes for the six wines in the club shipment. As these

Panoplie 2000-2008: A Vertical Wine Tasting Fit for the Holidays

There are certain wines in our portfolio I drink fairly often, and others that I hardly ever drink. The ones I drink a lot are probably predictable: I tend to have the current vintages of Cotes de Tablas and Esprit de Beaucastel with good frequency, both tasting with guests at

The importance of multi-channel marketing (AKA yes, print will be seen by more eyes than email)

This month, we launched the VINsider Wine Club Collector’s Edition, which gives its members access to library vintages of Esprit de Beaucastel and Esprit de Beaucastel Blanc that we’ve aged in our cellars. As we have held back only a limited quantity of our older wines, we announced

Introducing the VINsider Wine Club "Collector's Edition"

Earlier this week, we sent out initial notice to all our VINsider Wine Club members that we are launching a library version of our wine club. We're calling this the VINsider Wine Club Collector's Edition. Regular readers of the blog may remember a post from last

Wine Clubs vs. Mailing Lists

I've gotten several questions recently on why we choose to use the wine club model while other California wineries choose to sell their wine to their supporters through a mailing list. As I have been answering these questions, I thought that it might be interesting to delve a

Why bother with single-varietal wines if blends are better?

I got a great question recently from Tablas Creek VINsider Wine Club member and blogger Steven Stumpf, whose blog www.thebestofwines.com is one of my must-reads each week. He asked, in essence (and much more diplomatically than I'm rephrasing it) why we make single varietal wines

Paso Robles Wine Festival 2009

Last weekend was the annual Paso Robles Wine Festival. We joined 92 other Paso Robles wineries to pour in the park on Saturday morning to pour wine for the roughly 4200 attendees. Of course, it was hot. You can just about set your calendar in Paso Robles to the fact