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Wine Marketing

A collection of 168 posts

Has TripAdvisor overtaken Yelp for winery visitors?

I keep a regular eye on Tablas Creek's reviews on TripAdvisor and on Yelp. Reading these reviews helps me keep an eye out for potential problems, and also gives me a good overall sense of what people are thinking about the experience they have when they visit Tablas

The power grab behind New York's proposed "at rest" legislation

Editor's Note 2/4/2014: This post was originally written in March of 2012 and in part thanks to the outcry of wine lovers everywhere the 2012 legislative session expired without enacting the proposed legislation. It was reintroduced in 2013, but wasn't enacted. Like a zombie,

Mapping out the future of Tablas Creek

It's been a busy couple of years for us. We built an expansion to our winery that increased our square footage by 70%. We launched two new wines (the Patelin de Tablas and Patelin de Tablas Blanc) that have been a success both here at the winery and

A Tale of Two Grenaches

About a week ago, I got back from our annual pilgrimage to the Yosemite Vintners' Holidays event held at the beautiful Ahwahnee Hotel each fall. At this event – which I wrote about a few years ago and which I highly recommend – each winery is expected to present a seminar

Tablas Creek 101: Why (and How) We Use So Many Grapes

By Robert Haas Last night a long-time friend and wine lover asked why we planted and utilized so many different varieties of Rhône grapes in our Tablas Creek wines and what their individual contributions are to our six different blends, or assemblages as they are known in France. Well, there

The Remarkable Rise of Paso Robles

In the course of my work with Tablas Creek, I work closely with winery associations like Rhone Rangers and Family Winemakers of California that bring me into contact with winemakers and winery principals from other American wine producing regions. One refrain I've been hearing for the last few

Chronicling a Year in the Southern Rhone

In January I had the pleasure of sitting in on Marc Perrin's presentation of the wines of Beaucastel, Domaines Perrin, and La Vieille Ferme to the Vineyard Brands sales team at their annual sales meeting. (I followed with a presentation of Tablas Creek). The wines were beautiful, and

Telling the Tablas Creek story... without words

As regular readers of the blog (or anyone who's visited Tablas Creek in the last six months) will know, we're in the final stages of expanding our winery and building a new tasting room. The building is done, and we're working on landscaping the

Rhone Rangers and the value of communal marketing

On Tuesday, I handed off the presidency of the board of the Rhone Rangers to Josh Bendick of Holly's Hill Vineyards in the Sierra Foothills after a two-year term. I've served on the organization's board for seven years now, a long time in the

Creating a new wine: Patelin de Tablas

A difficult economy brings problems, but it also brings opportunities. Over the last few years, we have been fortunate to see our sales continue to grow, thanks to the wonderful loyalty of our customers, an unprecedented run of great press, and lots of hard work by the wholesalers, restaurants, and