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Wine Marketing

A collection of 173 posts

Making the most of time in the market

I had a distributor tell me last week that I should provide "supplier training" to their other wineries. I laughed; it's good to feel appreciated. But then I thought, why not? There are lots of wineries, across the spectrum, who are realizing that they need to

Twitter Taste Live, Tablas Creek and an online wine tasting in honor of Hospice du Rhone

A couple of months ago, I created a Twitter account (jasonchaas; or follow it here). I figured that I'd lurk around a little and see what uses it might have for Tablas Creek. Since then, I've spent a higher percentage of my time than usual on

On the Road Again

I'm in day five of a five-day swing through Southern California, with stops taking me to Pasadena, Del Mar, Costa Mesa, Long Beach and (later today) back to Pasadena. This is a long trip for me; I am not usually gone over weekends, and not usually gone for

Creating a new wine: En Gobelet

Our model at Tablas Creek is pretty consistent from year to year. We make our Esprit de Beaucastel (red and white) and Cotes de Tablas (red and white). We make our Rosé. We make somewhere between six and nine single varietal wines depending on what's compelling when we&

Wine markups at the wholesale, restaurant and retail level

I try not to rant about the wholesale market for wine in the United States. Really I do. I know that distributors and retailers play an important role both in marketing and in delivering wine to the millions of American wine consumers, and I am grateful for the work of

Succeeding in a poor economy: it's all about the fundamentals

I get questions every day from people asking how our sales are holding up overall and what we're doing to help survive the current struggling economy. Most people look surprised, and then relieved, to hear we're doing pretty well, all things considered. Our wholesale sales were

Announcing the 2009 American Wine Blog Awards

Tom Wark, on his blog Fermentation, has announced that nominations are open for the 2009 American Wine Blog Awards. We were proud to win the 2008 Best Winery Blog, and I am hoping that we will be competitive in this category again. But, regardless of how we do, these awards

Tablas Creek on "Adam the Wine Guy"

Google alerts can be is an incredibly powerful tool. If you don't yet have one set up to track news and blog posts about your business, you're probably nowhere near the first person to find out what other people are saying about you in public forums.

Why I am feeling optimistic about 2009

I just got back from the national sales meetings of Vineyard Brands (which represents our wines nationally) in Birmingham, Alabama. I present to the sales team each January, and these meetings give me a chance to get the pulse of the national wholesale wine market as well as catch up

Facebook, social networking for wineries and a new use for a winery blog

About three months ago, I created a Facebook page for Tablas Creek. For those of you who are not familiar with Facebook, it's a site where people can interact with their friends by sharing updates and photos, posting thoughts and links, and generally keeping a loose eye on