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Wine Marketing

A collection of 167 issues

My wine warmed up in shipping. Is it still OK?

Like most wineries, with our tasting room closed the last two months we've seen a surge in phone and e-commerce wine orders. Some of these customers are regulars in ordering wine, but we know that for a lot of them, this is a new thing. For the first

Why we're going to be a better business after this Coronavirus shutdown

Last week, I made a small appearance in Eric Asimov's excellent assessment of how the various disruptions caused by the Coronavirus are impacting American wine producers. If you haven't read For American Wine Producers, Fear, Uncertainty and Hope go read it now. OK, welcome back. Jim

How to Help Your Favorite Wineries Survive the Coronavirus Pandemic

It's been a tough last week, on a lot of levels. Like most Americans, we've personally been adjusting to social distancing, school, and activity closures, while reevaluating our own life patterns and checking in with family members to make sure everyone is in a good place.

Introducing a New Idea: Seasonal Pour Wine Kegs

Readers of this blog know that I'm a fan of offering wine in keg. There are lots of reasons. It's great for the customer because every one of the roughly 130 glasses in a 19.5L keg is as fresh as the first (unlike wines served

Introducing a new wine club: the Esprit Club

We've had pretty much the same collection of wine clubs for most of the last decade. They are (with links to the club pages on our Web site): * The VINsider Wine Club. This is our main club begun and kept in more or less the same format since

Are we really saying that wine can't compete with hard seltzer on... authenticity?

January is the season where the wine community gets together at events like the Unified Grape & Wine Symposium and the Direct to Consumer Wine Symposium. In preparation for these gatherings, some of the industry's most important thinkers and researchers pull together the data from the previous year

No, 100% tariffs on European wines won't be good for California wineries

[Editor's Note July 21, 2020: These potential 100% tariffs, which would have crippled the wine wholesale infrastructure in the United States had they been established, were tabled for six months in January. Those six months are up, and they're back on the table. All my arguments

Can rosé wines age? It depends on the grapes they're made from.

Over the weekend, I saw a really nice review of our 2017 Dianthus Rosé on Kerry Winslow’s Grapelive blog. I found it interesting that Kerry, although he loved it, felt like he needed to address it being a 2017, adding the comment that it "is last years wine,

Making Giving Tuesday Last all December Long

As regular readers of this blog know, we try to be involved in our community in a variety of ways. We give tens of thousands of dollars each year to support a range of local charities and arts organizations. Our people volunteer to coach and we sponsor youth sports, typically

A lighter wine bottle revisited, 10 years and 1,370,000 pounds of glass later

Almost exactly nine years ago, I posted a blog called Introducing a Greener Wine Bottle, in which I shared our decision to move our flagship wines from a heavier bottle to a lighter one. Today, we're bottling our 2017 Esprit de Tablas in a (slightly updated) version of