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Wine Marketing

A collection of 168 posts

A lighter wine bottle revisited, 10 years and 1,370,000 pounds of glass later

Almost exactly nine years ago, I posted a blog called Introducing a Greener Wine Bottle, in which I shared our decision to move our flagship wines from a heavier bottle to a lighter one. Today, we're bottling our 2017 Esprit de Tablas in a (slightly updated) version of

Is there a future for half-bottles?

It was pretty early on in my time out selling Tablas Creek, before, I think, I'd even moved out to Paso Robles. I went to a terrific restaurant in Washington, DC, and got into a conversation with the owner and wine buyer. We were talking about what her

30 Years of Tablas Creek: 10 Things We Got Right (and Wrong)

I find it hard to wrap my head around this fact, but this year marks 30 years since my dad, along with Jean-Pierre and Francois Perrin, bought this property and began the process of launching what would become Tablas Creek Vineyard. To celebrate, they stopped at Kentucky Fried Chicken (this

Ian Consoli: The Prodigal Son Returns (to Marketing)

By Linnea Frazier With this blog I am so happy to introduce Ian Consoli, our new Marketing Assistant. I will be leaving for a cellar position in New Zealand in March, but Ian has already begun transitioning into my marketing role from the tasting room and we couldn't

Are the gloomy messages about the state of the wine industry warranted? I say not for wineries like us.

I've spent much of the last two weeks at wine industry symposia: first the Direct to Consumer Wine Symposium in Concord, CA, and then the Unified Wine & Grape Symposium another hour north in Sacramento. I spoke on panels at both, at the first on measuring ROI on

Releasing Esprit de Tablas and thinking about my dad

This is the time of year when we release the Esprit de Tablas and Esprit de Tablas Blanc. We've been doing this long enough to have a pretty consistent plan of attack each year. First, in late summer, we send our most recent vintage of the Esprits out

When the 3-tier system works as it's supposed to, it's a beautiful thing.

Every summer, I spend a couple of weeks in Vermont. I'm from there, and my mom still spends summers in the house I grew up in. My sister and her family are 50 yards away. And I get a chance to remind my California kids that there are

Rethinking the Role of Wine Festivals in the Age of Yelp and Instagram

Last month, we participated in the Paso Robles Wine Festival, as we do every year. This year was particularly nice, with gorgeous weather and a great vibe at both Friday evening's Reserve Event and Saturday afternoon's Grand Tasting in the downtown park. If you came to

Direct Shipping Shenanigans, Delaware Edition

After a burst of progress on wine direct shipping in 2016, in which Pennsylvania, Indiana, and Arizona all opened up, we've had a bit of a pause for the last 18 months or so. Some of that is because most states are now open, and most of the

Consumers don't really understand the difference between Organic and Biodynamic

Neil, Jordan, Gustavo and I spent last weekend representing Tablas Creek at the International Biodynamic Wine Conference, up in the beautiful San Francisco Presidio. San Francisco was putting on a show, with gorgeous cool, sunny spring weather, and the view of the Golden Gate Bridge out the Golden Gate Club&