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Wine Marketing

A collection of 167 issues

Facebook's new algorithm isn't the end of the world for wineries.

About a month ago, Mark Zuckerberg announced (in a Facebook post, of course) that Facebook would be revising the algorithm that decides what its users see in their news feeds. In an effort to make users' experience on the platform more positive, they decided that they would show more

So, what makes people join a wine club, anyway?

I had a first for me a couple of weeks ago: I closed the deal on a wine club signup via Twitter: This wasn't a Herculean feat; it sounds like Amber LeBeau, who writes the SpitBucket.Net blog, was interested already. I just connected the last few dots.

You can't evaluate what you don't measure

Once we get into December, things really slow down for us. The cellar, which has been on a three-month sprint, has put most of the year's wines to bed. In the vineyard, the vines are going dormant, we've seeded the cover crop, and there's

Direct Shipping is not a Zero Sum Game

Earlier this year, I was having lunch in Boston with a key account manager from our Massachusetts distributor. We were talking about what I'd done on my last visit, which included a really cool dinner at (sadly now closed) Blue Ginger that had such a large consumer response

Should a Vermentino ever get 98 points?

Yesterday, we posted to our Twitter feed a great review that our 2016 Vermentino received from the trade publication BevX: Definitely the best score we've ever seen for Vermentino: 98 points. Thank you, @Sean_BevX. On feature this month! https://t.co/3Y4nJoReZw pic.twitter.com/DPRDqbiPn5 — Tablas

A Rebuttal: Drink what you like. And celebrate wine's diversity.

It's rare enough that the mass media writes about wine that I was pleased to see an opinion piece on wine in this Sunday's New York Times, called "Ignore the Snobs, Drink the Cheap, Delicious Wine". In the piece, author Bianca Bosker begins with

Pennsylvania is on the verge of allowing direct wine shipping!

Don't faint. This afternoon, I saw an alert from Free the Grapes that the Pennsylvania Legislature passed House Bill 1690 by a tally of 157-31. The bill is on its way to Governor Tom Wolf's desk, and while he has not indicated that he will sign

Tablas Creek is a 2016 Wine Blog Awards Finalist

I was excited to learn today that we are a finalist for the 2016 Wine Blog Awards. These awards, created in 2007 by the tireless Tom Wark to honor the growing number and quality of wine bloggers, have been awarded each year since. This is the tenth year of the

Rethinking Group Tastings

You all know the group. Maybe you've even been a part of the group. Fourteen friends -- or maybe family -- out for a day in wine country. The van has been reserved for the day, so everyone can partake in the tastings. Your friend -- or cousin

Grenache Blanc's Moment in the Sun

A decade ago, there was a flurry of interest around Syrah. A few years ago, it was Grenache. This spring, it seems to be Grenache Blanc's moment in the spotlight. In February, within a week of each other, I got phone calls from the Wine Spectator's