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Wine Marketing

A collection of 175 posts

Ian Consoli: The Prodigal Son Returns (to Marketing)

By Linnea Frazier With this blog I am so happy to introduce Ian Consoli, our new Marketing Assistant. I will be leaving for a cellar position in New Zealand in March, but Ian has already begun transitioning into my marketing role from the tasting room and we couldn't

Are the gloomy messages about the state of the wine industry warranted? I say not for wineries like us.

I've spent much of the last two weeks at wine industry symposia: first the Direct to Consumer Wine Symposium in Concord, CA, and then the Unified Wine & Grape Symposium another hour north in Sacramento. I spoke on panels at both, at the first on measuring ROI on

Releasing Esprit de Tablas and thinking about my dad

This is the time of year when we release the Esprit de Tablas and Esprit de Tablas Blanc. We've been doing this long enough to have a pretty consistent plan of attack each year. First, in late summer, we send our most recent vintage of the Esprits out

When the 3-tier system works as it's supposed to, it's a beautiful thing.

Every summer, I spend a couple of weeks in Vermont. I'm from there, and my mom still spends summers in the house I grew up in. My sister and her family are 50 yards away. And I get a chance to remind my California kids that there are

Rethinking the Role of Wine Festivals in the Age of Yelp and Instagram

Last month, we participated in the Paso Robles Wine Festival, as we do every year. This year was particularly nice, with gorgeous weather and a great vibe at both Friday evening's Reserve Event and Saturday afternoon's Grand Tasting in the downtown park. If you came to

Direct Shipping Shenanigans, Delaware Edition

After a burst of progress on wine direct shipping in 2016, in which Pennsylvania, Indiana, and Arizona all opened up, we've had a bit of a pause for the last 18 months or so. Some of that is because most states are now open, and most of the

Consumers don't really understand the difference between Organic and Biodynamic

Neil, Jordan, Gustavo and I spent last weekend representing Tablas Creek at the International Biodynamic Wine Conference, up in the beautiful San Francisco Presidio. San Francisco was putting on a show, with gorgeous cool, sunny spring weather, and the view of the Golden Gate Bridge out the Golden Gate Club&

Elevating the experience: introducing seated flight tastings at Tablas Creek

By Linnea Frazier Here at Tablas Creek it’s been a busy start to 2018. With winter pruning almost over and bottling season well under way, the vineyard and cellar have been a constant hive of motion. Not to mention preparing our spring wine club shipments for release in mid-March

Facebook's new algorithm isn't the end of the world for wineries.

About a month ago, Mark Zuckerberg announced (in a Facebook post, of course) that Facebook would be revising the algorithm that decides what its users see in their news feeds. In an effort to make users' experience on the platform more positive, they decided that they would show more

So, what makes people join a wine club, anyway?

I had a first for me a couple of weeks ago: I closed the deal on a wine club signup via Twitter: This wasn't a Herculean feat; it sounds like Amber LeBeau, who writes the SpitBucket.Net blog, was interested already. I just connected the last few dots.