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Jason Haas

Proprietor at Tablas Creek Vineyard

In which we get to try the world's only (?) other Vaccarese

In April, in conjunction with the wine's release, I wrote a blog wondering if we'd just produced the world's first-ever 100% Vaccarese. Before you scoff, I don't think that's impossible. At just 12 hectares (about 30 acres) in France as

What We'll Be Drinking with Thanksgiving 2021

Thanksgiving has always been one of my favorite holidays. It's brings extended family together for a day of cooking, eating, and reflecting on what we're grateful for. It's still thankfully largely uncommercialized. And it feels like this last year, for all its challenges, has

Wine marketing doesn't look like most consumer marketing... and it shouldn't.

I got involved in one of my more interesting Twitter conversations in a while this week. It began with a post from Robert Joseph, wine producer, writer, critic and consultant, sharing a 2019 Harvard Business Review article that talks about how wine has leveraged education marketing to create lasting connections

Paso Robles is (Still) Insanely Beautiful, Fall Edition

Three weeks ago, with the first clouds in the sky and the vineyard starting to change into its autumn colors, I caught some of this new beauty and shared it in a blog. Since then, we've gotten three inches of rain, without a frost. The result has been

Lessons from a Plague Year: Seven Ways Covid Has Made Us a Better Business

It's a commonly accepted tenet in business that times of change spur innovation. Covid was no exception. Its restrictions on travel and limitations on gatherings forced us to rethink how we share Tablas Creek with our customers and how we work together as a team. Now, eighteen months

Harvest 2021 Recap: It May Be Scant, But It Should Be Outstanding

On Tuesday, with the bin of Roussanne pictured below, we completed the 2021 harvest. It went out in the same leisurely fashion that it began, low stress and spread out, as a below-average quantity of fruit distributed itself relatively evenly across an above-average 56-day harvest. And after some eye-openingly-low yields

Paso Robles is Insanely Beautiful Right Now, Fall Edition

The seasons are definitely changing, and earlier this year than our last few. It's been cool and breezy during the day. Nights have already dropped near freezing several times. The grapevines have been coloring up like they think they're in New England. And (wonder of wonders)

When All Roads Lead to Regenerative Organics: An interview with Tablas Creek's Harvest 2021 Interns

By Ian Consoli Tablas Creek has a highly competitive harvest internship program every year. We receive multiple applications, and typically only two are selected to harvest alongside the regular cellar team. This harvest was particularly competitive as it marks the first Regenerative Organic Certified™ grape harvest in history. (You can

The 2021 harvest winds down as it began, with outstanding quality but low yields

As the clock winds down on the 2021 harvest, the bigger picture is coming into better focus. My hopes that we would see a significantly improved yields with our later grape varieties don't seem to have come to pass. Mid-season grapes like Picpoul (down 40%), Grenache (down 28%

What do you do with a vineyard flock when it can't be in the vineyard? Regenerate your forests.

In the winter, when the cover crops are tall and green, having sheep in the vineyard is pretty easy. There's plenty of food for them. The dormant vines aren't of interest to the flock, who focus on the grasses and weeds. You build up your soils