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Advice to Wineries

A collection of 63 issues

Customer Disservice: Nine Lessons from a Terrible Hertz Experience

No one, as far as I can tell, likes the customer experience much when they rent cars. Between the waiting around at the end of a travel day when you're already tired and the relentless upselling, I have to figure that renting a car must be among the

Dry Farming in California's Drought, Part 3: How We Got Here (and Where We Go Next)

I was struck by a quote from Tegan Passalaqua, the winemaker at Turley, in a recent article on JancisRobinson.com. In an interview with Alder Yarrow, Tegan said "In a Mediterranean climate like we have, vertical shoot positioning and 3 by 6 vineyard spacing is basically farming hydroponically"

Dry-Farming in California's Drought, Part 2: Looking Forward to the Past

In the first part of this 3-part series on farming in California's drought, I looked at how our climate here in California differs in crucial ways from that in the Mediterranean, and what lessons we took from these differences in how we would choose to farm. In this

Is Facebook Even Worth It Anymore?

In late 2013, I wrote a blog piece titled What Facebook's News Feed Changes Mean for the Wine Community. In it, I shared Facebook's warning to the owners of their pages that they were going to be reducing posts' organic reach, in order to prioritize

Are direct-to-consumer sales really failing to lift the wine industry?

Last month I was surprised to read a headline on the industry portal Wine Industry Network titled Direct to Consumer Sales Fails to Lift the Wine Industry. As a winery whose business model works only because of direct sales, I was curious to learn more about what the author Brian

Game Theory, the Prisoner's Dilemma and... Winery Membership Organizations, Part 2: Measuring the Value of Membership

Last month, I wrote a blog piece about how game theory, and specifically the classic example of the prisoner's dilemma, relates to participation in winery membership organizations. If you haven't read part 1, this post will make more sense if you do so now. OK, welcome

Game Theory, the Prisoner's Dilemma and... Winery Membership Organizations, Part 1

Game theory describes a branch of science at the intersection of economics, psychology and mathematics which explores models of interaction between rational actors, seeking to explain why and when these actors (be they individuals, companies or even nations) will choose to cooperate or to betray each other. Many of these

Why "California's Driest Year on Record" is less serious (and more) than you're hearing

As January 2014 dawned, California residents were greeted with a collection of terrifying headlines about the lack of rain the state received in 2013. The Weather Channel posted a national story titled "Record Driest Year in California, Parts of Oregon". The San Francisco Chronicle warned "After dry

What Facebook's News Feed Changes Mean for the Wine Community

There was a bit of a flap in social media circles a couple of weeks ago when Ad Age broke the story that Facebook would be reducing the organic reach of pages and requiring those pages that wanted to reach a significant percentage of their fans to advertise to do

Every now and then you get a particularly meaningful compliment...

The wine business is hard. It may not get talked about a lot, but it is. There are huge start-up costs, an ever-growing number of wineries which crowd the marketplace and compete for your existing customers, and a shrinking number of distributors that combine with a relentless stream of wines