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Wine Marketing

A collection of 171 posts

Did tariffs on imported wines help American wineries? If so it's hard to see.

Did tariffs on imported wines help American wineries? If so it's hard to see.

American wineries faced headwinds in 2025 that included demographic shifts, reduced tourism, and higher input costs. You might think that tariffs on imported wines would have helped. They didn't.

The disconnect between what shipping costs and what people think shipping costs has never been greater

The disconnect between what shipping costs and what people think shipping costs has never been greater

A study published last year reported that 45% of American consumers expect free shipping on any order. Another 42% expected it on orders over $50. Just 5% expected to pay for shipping on orders of any size. That's sobering for anyone in the wine business.

That Drinks Business headline claiming the average price of a bottle of US wine hit $56.78 in 2025 is... just not true

That Drinks Business headline claiming the average price of a bottle of US wine hit $56.78 in 2025 is... just not true

One of the UK's most important beverage trade journals shared a shocking statistic: that the average price of a bottle of American wine had risen 11% in 2025, to $56.78. The only problem? It wasn't true.

Reimagining the Rhone Rangers Experience

Reimagining the Rhone Rangers Experience

I've been on the board of the Rhone Rangers since 2004. A lot has changed, for the organization and the world, since then. We've decided 2026 is the moment to shake up our signature event, in three ways.

The Wine Atlas Collective: Like a Passport for Your Member Benefits

The Wine Atlas Collective: Like a Passport for Your Member Benefits

Earlier this summer, we announced a new collaboration with seven other wineries around the United States. It's called the Wine Atlas Collective. The collective is the brain child of Janie Heuck, Managing Director of Brooks Winery in Oregon's Willamette Valley. I've long admired Brooks

Rethinking the Entrance to Tablas Creek

Rethinking the Entrance to Tablas Creek

Visitors to our tasting room over the past month may have noticed a new design in our front entry area. We reimagined this space to provide an area where guests can take a quintessential Tablas Creek tasting room visit photo to share through social media. The focus of the space is the Beaucastel-Tab

Celebrating the bottling of Muscardin... and the completion of the Beaucastel Chateauneuf-du-Pape collection

I can feel my dad smiling down on Tablas Creek this week. On Thursday, we'll be hosting an industry event in which we'll be showing varietal bottlings of all fourteen of the Chateauneuf-du-Pape grapes that we imported from Beaucastel. We know that this will be a

Raise a glass! Wine is a major American economic engine.

Raise a glass! Wine is a major American economic engine.

When I hear people talking about wine, and when I read articles written about wine, it's not usually about its economic value. It's much more likely to be an exploration of its flavors, or a celebration of its compatibility with food and conviviality, or its ability

An appreciation of one of the most ambitious and exciting wine dinners I've hosted... and the remarkable Master Sommelier behind it

I just got back from two weeks on the east coast. This most recent week I was in Washington DC representing the members of WineAmerica, meeting with the offices of our senators and representatives, advocating for policies that will help American wineries. The week before, I was in New York,

Social media used to be a lousy way to promote wine events. Then we started thinking of it like we were a band on tour.

Last year I started thinking differently about one of the ways that we use social media at Tablas Creek. What spurred it was my own effort to get out and see more live music now that our kids are getting older and are mobile on their own or out of