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Wine Marketing

A collection of 173 posts

Through the glass doors: 360° views of Tablas Creek Vineyard, courtesy of Google

By Lauren Phelps When you have a limited amount of time to visit a new place for example, how do you decide where to visit? If you’re anything like me, you type the name of the location into Google and see what pops up. Well, today if you Google

Is Facebook Even Worth It Anymore?

In late 2013, I wrote a blog piece titled What Facebook's News Feed Changes Mean for the Wine Community. In it, I shared Facebook's warning to the owners of their pages that they were going to be reducing posts' organic reach, in order to prioritize

Toasting the 49ers "Appellation 49"

By Robert Haas Just after Christmas, Jason and I had the fun and honor to be invited to pour Tablas Creek for guests at the last 49ers game of the season. The sparkling new Levi's Stadium has built-in wine bars incorporated into their club boxes, and the team

Weekly Roundup for November 30th, 2014: Giving Thanks, Giving Back, and Getting Wet (Hopefully)

This Thanksgiving week, some of the things that most intrigued us in the world of wine do had to do with thanks (and giving) but also, as we look forward to a week of potentially signficant rain, at our drought and at a growing movement toward dry-farmed vineyards. Finally, for

Weekly Roundup November 9, 2014

by: Lauren CrossWe're excited to debut a new "weekly roundup" feature on the blog. As many of you know, we enjoy reading and sharing content on our various platforms: Facebook, Twitter, Instagram and Pinterest. Each Sunday, we will be compiling our favorites from the last week,

The Enduring Effects of Sideways, 10 Years Later

Almost exactly ten years ago, on September 13th, 2004, the film Sideways debuted at the Toronto International Film Festival. A month later, it made its US debut on four screens, and by the following spring this black comedy made for around $12 million had grossed an unlikely $71 million in

Are direct-to-consumer sales really failing to lift the wine industry?

Last month I was surprised to read a headline on the industry portal Wine Industry Network titled Direct to Consumer Sales Fails to Lift the Wine Industry. As a winery whose business model works only because of direct sales, I was curious to learn more about what the author Brian

Game Theory, the Prisoner's Dilemma and... Winery Membership Organizations, Part 2: Measuring the Value of Membership

Last month, I wrote a blog piece about how game theory, and specifically the classic example of the prisoner's dilemma, relates to participation in winery membership organizations. If you haven't read part 1, this post will make more sense if you do so now. OK, welcome

Why we haven't offered red-only and white-only options for wine club members... and why we're doing it now

We're not big on change. OK, maybe that's me. I'm not big on change. So the fact that we're making what amounts to our first major change to our VINsider Wine Club since we introduced it in 2002 is significant. After several

Our crazy state alcohol laws: a farce in nine acts

You probably don't need me to tell you our alcohol laws are often crazy. But, well, our alcohol laws are crazy, particularly if you look at the state and local level. The national level, for what little it has to do with alcohol, tends to be positive, like