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Wine Marketing

A collection of 179 posts

What Facebook's News Feed Changes Mean for the Wine Community

There was a bit of a flap in social media circles a couple of weeks ago when Ad Age broke the story that Facebook would be reducing the organic reach of pages and requiring those pages that wanted to reach a significant percentage of their fans to advertise to do

Wine on tap: an idea whose time has (finally) come

In 2010, I wrote a blog post with the title "the appeal of wine in keg, and an appeal to the restaurants who want it". In it, I lamented that despite keg wine's appeal in terms of freshness, cost savings and environmental responsibility, there hadn'

Who says Americans don't age wine?

I've written before, in a handful of contexts, about what a great tool I think CellarTracker is. I use it to monitor what our customers are saying about our wines, to track when wines seem to be going through dumb stages, and to look in on how some

An appealing new idea for charity wine auctions

At 6pm tonight, this year's Paso Robles Wine Country Alliance Auction will begin. It's not a swanky black-tie gala with big-name chefs under the stars. It's not preceded by a tasting where 300 of local society's leading lights are wined

A Tale of Two Rosés

For the last two years, we've been making two rosés. If that sounds nuts, it kind of is. But it's in keeping with using our wines to try to express something fundamental about the grapes that go into them. The first of our rosés, which we&

Every now and then you get a particularly meaningful compliment...

The wine business is hard. It may not get talked about a lot, but it is. There are huge start-up costs, an ever-growing number of wineries which crowd the marketplace and compete for your existing customers, and a shrinking number of distributors that combine with a relentless stream

Robert Haas comes Full Circle on Pinot Noir

Over the last couple of vintages, word has seeped out that Tablas Creek is making a Pinot Noir. Why, you might ask? It's personal. The person in question is our founder -- and my dad -- Robert Haas. He made his name as an importer, mostly of French wines, and

Stepping out of Beaucastel's Shadow

It is time. After a decade of Esprit de Beaucastel, our flagship wines will bear a new name. Please welcome Esprit de Tablas, to debut this fall with the release of the 2011 vintage. In early 2002, when we made the decision to put the Beaucastel name on our reserve-

Tablas Creek is a finalist for 2013 Best Winery Blog!

We are proud to have been named a finalist for "Best Winery Blog" at the 2013 Wine Blog Awards. This is the sixth consecutive year we've been honored as a finalist, and we've taken home the trophy twice, in 2008 and 2011. We'

When Terroir Was a Dirty Word

By Robert Haas Take a look at this picture of the half-bottle of 2010 Meursault from Thierry and Pascale Matrot that my wife, Barbara and I opened for lunch on our little back patio yesterday. We enjoyed lunch outdoors because the temperature at noon was 68 degrees, 20 degrees