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Wine Marketing

A collection of 173 posts

Robert Haas comes Full Circle on Pinot Noir

Over the last couple of vintages, word has seeped out that Tablas Creek is making a Pinot Noir. Why, you might ask? It's personal. The person in question is our founder -- and my dad -- Robert Haas. He made his name as an importer, mostly of French

Stepping out of Beaucastel's Shadow

It is time. After a decade of Esprit de Beaucastel, our flagship wines will bear a new name. Please welcome Esprit de Tablas, to debut this fall with the release of the 2011 vintage. In early 2002, when we made the decision to put the Beaucastel name on our reserve-level

Tablas Creek is a finalist for 2013 Best Winery Blog!

We are proud to have been named a finalist for "Best Winery Blog" at the 2013 Wine Blog Awards. This is the sixth consecutive year we've been honored as a finalist, and we've taken home the trophy twice, in 2008 and 2011. We'

When Terroir Was a Dirty Word

By Robert Haas Take a look at this picture of the half-bottle of 2010 Meursault from Thierry and Pascale Matrot that my wife, Barbara and I opened for lunch on our little back patio yesterday. We enjoyed lunch outdoors because the temperature at noon was 68 degrees, 20 degrees cooler

The High Costs of State Alcohol Franchise Laws

The power to take your business elsewhere is fundamental to capitalism. This power of choice keeps prices reasonable, incentivizes efficiency and customer service, and keeps the business environment healthy by forcing companies to innovate and winnowing out those that don't keep up. Remove the ability to choose another

Introducing the Dianthus Rosé

Back in 1999, we made the bold decision to add a third wine to the Tablas Creek lineup. To the Blanc (white) and Rouge (red) that we were making, we added a pink wine that we called Rosé. It was really my mom who deserves the credit for encouraging us

Surviving Consolidation in the Wholesale Wine Market

This week, like much of the California wine community, I'll be making the trek up to Sacramento for the Unified Wine & Grape Symposium. "Unified", as this enormous trade show is known within the indistry, is a chance to see the newest in technology, to check

Is the bloom off the user review site rose?

Last March, I wrote the post Has TripAdvisor overtaken Yelp for winery visitors, suggesting that of the two major user-review Web sites, TripAdvisor seemed to be replacing Yelp as the preferred forum for people writing user reviews of Paso Robles wineries. The graphic I included in that post showed a

Introducing the new Patelin de Tablas Rosé

We love our Rosé. It shows the charms of Mourvedre when made into a pink wine by being rich yet refreshing, complex yet appealing, and worthy of pairing with substantial food. But it's always been a bit of an outlier in the world of rosés, somewhat darker than

Common-sense sustainability

I'm in New York this week, helping kick off the release of the 2010 Esprit de Beaucastel and 2010 Esprit de Beaucastel Blanc. My hotel, like most hotels these days, has one of the signs that tells you that in order to help protect the environment, my sheets