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Wine Marketing

A collection of 167 issues

How to make the most of trade and consumer tastings

Last Sunday, I was standing behind the Tablas Creek table at the Family Winemakers of California tasting in San Francisco. We were one of 340 wineries pouring wines for more than 1700 trade and 700 consumers (an additional 1700+ trade came on Monday). Family Winemakers (as it's known

Introducing a Greener Wine Bottle

Early this year, I wrote the blog post In Search of a Green(er) Wine Bottle, which details our quest for a wine bottle that both appealed to our aesthetics and didn't weigh more than the wine inside it. We had, before our 2008 bottling (which included the

The appeal of wine in keg... and an appeal to the restaurants who want it

A few years ago, we received a request from Chef Todd Rushing of the Concentrics Restaurant Group in Atlanta asking if we'd consider bottling... er kegging... one of our wines for him. It didn't make sense at the time since we were ten months away from

Whither inexpensive, artisanal California wine?

In early March I was interviewed by Jordan Mackay for an article in the New York Times called "Local Versions of Europe's Everyday Wines". In it, Jordan explored why so few California winemakers were attempting to make inexpensive but artisanal wines that can compete with the

Bubble, Bubble: Bordeaux in Trouble (Again)

By Robert Haas While I am no longer working as an importer, I have been following with interest the ongoing price correction in the Bordeaux markets. I thought that one of the best articles was Mitch Frank’s recent Diageo Dumps Bordeaux in the February 28th issue of the Wine

In Search of a Green(er) Wine Bottle

I spent this past week with winemaker Neil Collins up at the Unified Wine and Grape Symposium in Sacramento. Unified (as everyone in the industry calls it) is the country's largest wine and grape trade show, with 12,000 attendees visiting booths from about 600 vendors representing the

Building a successful winery tasting room experience before, during and after the visit

Next week, I'll be speaking as part of a panel at the Unified Grape and Wine Symposium in Sacramento. The panel is titled "How to Make Your Tasting Room More Profitable" and is being organized and moderated by California's most respected tasting room consultant,

Does social media sell wine? (No, but don't let that deter you.)

This past week, I sat on a panel organized by Dina Mande of Juice Marketing that provided information on the possibilities of social networking for other members of the Paso Robles wine and hospitality community. The three of us on the panel were chosen because we were early adopters of

How cool... Tablas sells ad space!

I was amazed (and thrilled) to have a clipping from the San Francisco Chronicle sent to me. It's not editorial coverage, though we've been fortunate enough to get some good editorial coverage in the Chronicle in the last year. It was a Chronicle ad soliciting advertising

The importance of multi-channel marketing (AKA yes, print will be seen by more eyes than email)

This month, we launched the VINsider Wine Club Collector’s Edition, which gives its members access to library vintages of Esprit de Beaucastel and Esprit de Beaucastel Blanc that we’ve aged in our cellars. As we have held back only a limited quantity of our older wines, we announced