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Wine Marketing

A collection of 173 posts

Bubble, Bubble: Bordeaux in Trouble (Again)

By Robert Haas While I am no longer working as an importer, I have been following with interest the ongoing price correction in the Bordeaux markets. I thought that one of the best articles was Mitch Frank’s recent Diageo Dumps Bordeaux in the February 28th issue of the Wine

In Search of a Green(er) Wine Bottle

I spent this past week with winemaker Neil Collins up at the Unified Wine and Grape Symposium in Sacramento. Unified (as everyone in the industry calls it) is the country's largest wine and grape trade show, with 12,000 attendees visiting booths from about 600 vendors representing the

Building a successful winery tasting room experience before, during and after the visit

Next week, I'll be speaking as part of a panel at the Unified Grape and Wine Symposium in Sacramento. The panel is titled "How to Make Your Tasting Room More Profitable" and is being organized and moderated by California's most respected tasting room consultant,

Does social media sell wine? (No, but don't let that deter you.)

This past week, I sat on a panel organized by Dina Mande of Juice Marketing that provided information on the possibilities of social networking for other members of the Paso Robles wine and hospitality community. The three of us on the panel were chosen because we were early adopters of

How cool... Tablas sells ad space!

I was amazed (and thrilled) to have a clipping from the San Francisco Chronicle sent to me. It's not editorial coverage, though we've been fortunate enough to get some good editorial coverage in the Chronicle in the last year. It was a Chronicle ad soliciting advertising

The importance of multi-channel marketing (AKA yes, print will be seen by more eyes than email)

This month, we launched the VINsider Wine Club Collector’s Edition, which gives its members access to library vintages of Esprit de Beaucastel and Esprit de Beaucastel Blanc that we’ve aged in our cellars. As we have held back only a limited quantity of our older wines, we announced

Introducing the VINsider Wine Club "Collector's Edition"

Earlier this week, we sent out initial notice to all our VINsider Wine Club members that we are launching a library version of our wine club. We're calling this the VINsider Wine Club Collector's Edition. Regular readers of the blog may remember a post from last

Truth, Fiction and Self-fulfilling Prophecy in Wholesale Wine Sales

Sure, consumers are cutting back. And sure, sizzle is out in favor of substance. But it is my belief that the wholesale wine market is perpetuating and strengthening the much-trumpeted phenomenon that consumers are only buying the least expensive wines. The mechanism is that of the self-fulfilling prophecy. How has

Wine Clubs vs. Mailing Lists

I've gotten several questions recently on why we choose to use the wine club model while other California wineries choose to sell their wine to their supporters through a mailing list. As I have been answering these questions, I thought that it might be interesting to delve a

Why bother with single-varietal wines if blends are better?

I got a great question recently from Tablas Creek VINsider Wine Club member and blogger Steven Stumpf, whose blog www.thebestofwines.com is one of my must-reads each week. He asked, in essence (and much more diplomatically than I'm rephrasing it) why we make single varietal wines if