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Wine Marketing

A collection of 167 issues

A Library Wine Club?

For years, we've been struggling with how and whether to create a second wine club. Right now, we're one-size-fits-all. Each member of our VINsider Wine Club receives the same selection of wines in each shipment. We have at times toyed with the idea of creating certain

An update on corks, screwcaps and consumer preferences

In the late-March post Consumers choose... cork? I reported on the the results of the first six weeks since we'd offered on our online order form the option of choosing between cork-finished and screwcap-finished versions of our 2005 Cotes de Tablas. I was surprised that of the first

Tannat, Heart Health and Longevity

In the last year, we've seen a growing trickle of requests for our Tannat, often from people who are not our typical wine consumers. The most recent of these was a request from a gentleman in Mississippi (which is unfortunately not a state to which we can ship)

The challenges of running out of wine

We're not running out of wine. Yet. But, for the first time ever, I can see it looming. It's not a familiar position for me. When we started, we made some mistakes in our marketing, the largest of which was neglecting to create a marketing plan.

Earth Day thoughts on sustainability in the world of wine

Today is the 39th annual Earth Day celebration, and a great time to assess wine's progress on its quest for sustainability. Wine, like any other agricultural product, has environmental impacts from its vineyard and winery practices, and additional impacts from its packaging and marketing (Tyler Coleman had an

Usability Lessons for Winery Web Sites

I come at Web site design a little differently than most winery principals. My background is in high tech; before moving out to Paso Robles in 2002 to help manage Tablas Creek, I was a Senior Training Manager and Curriculum Director at WestLake Internet Training, which developed and taught classroom-style

Consumers choose... cork?

Many of you will remember my post from last summer with our take on the cork-screwcap debate. It suggested a more nuanced approach than many of the polemics that you read asserting that one closure was always better than the other: that some wines evolved better under the more reactive