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Wine Marketing

A collection of 173 posts

The Esprit de Tablas Blanc is having a moment

I know, you're supposed to love all your children equally. But it's an open secret to the people I work with that year in and year out, my favorite wine that we make is our Esprit de Tablas Blanc. That's not an indictment of

Mourvedre: Sidelined by Phylloxera No More

One of the silver linings of the last nine months unable to travel has been the chance to spend time virtually with some of California winemakers whose work I find inspiring. One of these is Bedrock Wine Company's Morgan Twain-Peterson. He and I were paired up in the

Creating a Wine Tasting Show: The Story behind Chelsea and the Shepherd

By Ian Consoli If you follow only our blog and not our other social media channels, it’s possible that you don’t yet know Chelsea and the Shepherd. Or at least, you might know Chelsea, or the Shepherd, but not Chelsea and the Shepherd. If that’s the case,

Syrah's Wild Ride in California, from Darling to Pariah... and Back

Syrah's Wild Ride in California, from Darling to Pariah... and Back

One of the most interesting publicly-available resources on wine trends is the California Grape Acreage Report, prepared and released annually by the USDA's National Agricultural Statistics Service California Field Office. In it, you can find a complete data set by grape and by county going back to 1971

Which of the many Covid-19 changes to the wine industry will prove enduring?

Usually, at this time of year, I'm locking in the plans for the market visits I'll be making for the busy fall selling season. When I travel, I typically spend my days riding around with distributor reps calling on restaurant and retail accounts to show them

After decades in the wine wilderness, the higher-acid Rhone white grapes are ready for their spotlight

2019 was a watershed year for us, in a number of ways. We celebrated our 30th anniversary. Our long-time Winemaker Neil Collins was named Paso Robles Wine Industry Person of the Year. We were invited to be the pilot vineyard in the new Regenerative Organic Certification that we think will

My wine warmed up in shipping. Is it still OK?

Like most wineries, with our tasting room closed the last two months we've seen a surge in phone and e-commerce wine orders. Some of these customers are regulars in ordering wine, but we know that for a lot of them, this is a new thing. For the first

Why we're going to be a better business after this Coronavirus shutdown

Last week, I made a small appearance in Eric Asimov's excellent assessment of how the various disruptions caused by the Coronavirus are impacting American wine producers. If you haven't read For American Wine Producers, Fear, Uncertainty and Hope go read it now. OK, welcome back. Jim

How to Help Your Favorite Wineries Survive the Coronavirus Pandemic

It's been a tough last week, on a lot of levels. Like most Americans, we've personally been adjusting to social distancing, school, and activity closures, while reevaluating our own life patterns and checking in with family members to make sure everyone is in a good place.

Introducing a New Idea: Seasonal Pour Wine Kegs

Readers of this blog know that I'm a fan of offering wine in keg. There are lots of reasons. It's great for the customer because every one of the roughly 130 glasses in a 19.5L keg is as fresh as the first (unlike wines served