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Wine Marketing

A collection of 168 posts

Introducing the Dianthus Rosé

Back in 1999, we made the bold decision to add a third wine to the Tablas Creek lineup. To the Blanc (white) and Rouge (red) that we were making, we added a pink wine that we called Rosé. It was really my mom who deserves the credit for encouraging us

Surviving Consolidation in the Wholesale Wine Market

This week, like much of the California wine community, I'll be making the trek up to Sacramento for the Unified Wine & Grape Symposium. "Unified", as this enormous trade show is known within the indistry, is a chance to see the newest in technology, to check

Is the bloom off the user review site rose?

Last March, I wrote the post Has TripAdvisor overtaken Yelp for winery visitors, suggesting that of the two major user-review Web sites, TripAdvisor seemed to be replacing Yelp as the preferred forum for people writing user reviews of Paso Robles wineries. The graphic I included in that post showed a

Introducing the new Patelin de Tablas Rosé

We love our Rosé. It shows the charms of Mourvedre when made into a pink wine by being rich yet refreshing, complex yet appealing, and worthy of pairing with substantial food. But it's always been a bit of an outlier in the world of rosés, somewhat darker than

Common-sense sustainability

I'm in New York this week, helping kick off the release of the 2010 Esprit de Beaucastel and 2010 Esprit de Beaucastel Blanc. My hotel, like most hotels these days, has one of the signs that tells you that in order to help protect the environment, my sheets

An evening fit for a prince (or a Hearst)

I get to pour wine at lots of dinners, and even more tastings. Doing so is a key piece of how we have chosen to market ourselves: not just waiting for people to come and discover us, but going out to where they are and introducing ourselves. It's

Reflecting on a decade of Esprit de Beaucastel

This week we're bottling the 2010 Esprit de Beaucastel. About 2000 cases are going into national distribution. Another 1000 will go out to our wine club. 1500 will be allocated to our tasting room. 500 will go into our long-term library for later release. Some of the cases,

The power of print

Last weekend I noticed a small flurry of online wine club signups, as well as a surge in online orders. We hadn't sent out a recent email (we do that at the very end of the month). We hadn't gotten any particularly noteworthy press. It wasn&

In defense of expensive rosé

A few years ago, I was out to dinner at Villa Creek with friends. Dining at Villa Creek is always a treat because not only is the food terrific, but owner Cris Cherry and GM Erick Cadena always put together a great and reasonably priced wine list that showcases not

Nine lessons the Kimpton Hotel Group offers wineries

Last week, Meghan and I escaped for a night down to Santa Barbara to see David Sedaris perform. We stayed downtown at the Canary Hotel, a few blocks away from the Arlington Theater where he would be performing. When we checked in, it was during the evening wine hour that