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Wine Marketing

A collection of 167 issues

Congratulations to Ian Consoli, Paso Robles Wine Country's "Master Marketer" of 2022!

Yesterday afternoon, several of the Tablas Creek team joined some 200 members of the Paso Robles wine community at the Paso Robles Wine Country Alliance's mid-year meeting. We got updates on the work of the PRWCA and a presentation from Assistant City Manager of Paso Robles Chris Huot,

The ROC Logo - Coming Soon to a Label (and Shelf) Near You

This week, we bottled seven varietal whites from the 2021 vintage. These included some of our stalwart varietal bottlings (Viognier, Picpoul, and Grenache Blanc), some rare grapes where our varietal bottling is one of the only ones in the world (Bourboulenc, Picardan, and Clairette Blanche), and one blend, our Cotes

What does it mean that Napa Valley is too pricey for the Wall Street Journal?

The article making waves in wine circles this weekend was Lettie Teague's most recent column for the Wall Street Journal: Who Can Afford Napa Now? Not This Wine Columnist. In it, she uses the opening of a $1300/night hotel and a $900 tasting package as examples of

On the Road Again

By Darren Delmore. Like a UFO in its own right, my Tablas Creek Subaru Outback fireballed through the Chihuahuan desert in late-February. It’d been awhile since I’d hit the road for wholesale market work. My Southwest odyssey included winemaker dinners and tastings in Arizona, Texas and New Mexico.

A Blast from the Past and a Prototype for the Future: A Look at the 2002 Glenrose Vineyard "Las Tablas Estates" at Age 20

2001 was a traumatic vintage for us. After a relatively warm winter produced early budbreak, consecutive nights of hard freezes in late April hit hard. Yields were just 1.4 tons per acre, down by 39% despite additional acreage in production. Worse, the frost hit right as the Mourvedre was

Why we believe the time is right for a $95 box of wine

Last summer, I wrote a blog I called A Winery Carbon Footprint Self-Assessment: Why I Can't Give Us an "A" Despite All Our Progress in which I broke down how we stacked up against the baseline California winery across all the components that make up our

Fruit Snacks, Organic Wine, and the Dilemma of "Made With"

This Welch's Fruit Snacks box is a great example of why I find the US National Organic Program (NOP) wine standard problematic. Seem like a leap? Bear with me. These fruit gummies say “Made With Real Fruit”. And they are! But also a lot of other stuff, like

Wine marketing doesn't look like most consumer marketing... and it shouldn't.

I got involved in one of my more interesting Twitter conversations in a while this week. It began with a post from Robert Joseph, wine producer, writer, critic and consultant, sharing a 2019 Harvard Business Review article that talks about how wine has leveraged education marketing to create lasting connections

Lessons from a Plague Year: Seven Ways Covid Has Made Us a Better Business

It's a commonly accepted tenet in business that times of change spur innovation. Covid was no exception. Its restrictions on travel and limitations on gatherings forced us to rethink how we share Tablas Creek with our customers and how we work together as a team. Now, eighteen months

Aspen-inspired reflections on what it means to be a sustainable winery

This past weekend I flew to Aspen to participate for my first time in the Aspen Food & Wine Classic. It was my first work flight since January of 2020 and the only out-of-state visit and only wine festival I have planned this year. I've been cautious in