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Social media used to be a lousy way to promote wine events. Then we started thinking of it like we were a band on tour.

Last year I started thinking differently about one of the ways that we use social media at Tablas Creek. What spurred it was my own effort to get out and see more live music now that our kids are getting older and are mobile on their own or out of

Budbreak 2025 Arrives a Week Later than 2024, Showing the Impact of Our Late Rain

As the last few sprinkles of what may be the last serious rain from the 2024-25 winter wind down this afternoon, it feels like an appropriate moment to highlight that the vineyard is also making a visible transition from winter to spring. After last week's warm, sunny days,

Creating a New Legacy (Tasting) at Tablas Creek

By John Morris Wine can feel complicated a lot of the time. So when we can, here at Tablas Creek, we’ve tried to keep things simple. Remember the days of elbowing up to a crowded, standing bar with just one tasting list available? That was the experience anyone visiting

Why 200% tariffs on European wines would be extremely dangerous for California wineries

In 2019, I wrote a blog explaining why proposed 100% tariffs on European wines would create a cascade of negative impacts on American wineries, and shared the letter I submitted to the Office of the US Trade Representative in opposition to the plan. In the end, the tariffs didn'

Is the biggest story in our 2024 white blending that it's even scarcer than we thought? Or that we made a white version of Panoplie?

We spent three days last week around our blending table, working to turn the 32 different lots we made from our white grapes in 2024 into the blends and varietal bottlings we'll be releasing to you in coming months. There is good news, and bad. The good news

Why our glorious February weather is making us nervous

The past week has seen some of the nicest winter weather imaginable. Days in the 70s. Nights dropping into the 30s but warming up quickly. Ample sun. Combine that with the lovely rain we've received since the beginning of February (8+ inches in all) and it's

Tasting the Wines in the Spring 2025 VINsider Wine Club Shipments

Each spring and fall, we send out a selection of six wines to the members of our VINsider Wine Club. In many cases, these are wines that only go out to our club. Most of these (including five of the six wines in the classic shipment and five of the

Experimenting with Tradition: Vine Training

By Austin Collins There is no doubt that most everything we do in the vineyard has been done before. The invention and implementation of new technology, equipment, and products (fungicides, etc.) bring some novelty to viticulture, but the methods used on the ground and in the vines are age-old. The

Lessons from My "Be Your Own Influencer" Panel This Week

This past week I made the long drive up to Sacramento to be a part of a panel at the California wine community's most important trade show, the Unified Grape and Wine Symposium. The panel was titled "Be Your Own Influencer" and was organized and moderated

Putting the cool, dry start to the 2024-25 winter in context

With the terrible fires in Los Angeles still top of mind around the country, I'm guessing that most of you won't be surprised to hear we've had a dry start to our winter here in Paso Robles too. You might be surprised, though, to